If you just visit our platform we can see basic information like in which city you’re located, what kind of device you’re using and which of our articles you read, but we don’t actually know who you are. We only get your email address if you give it to us yourself by signing up for our newsletter, using it to comment on an article or sending us a message. If you perform any of those actions and fill out your name then we know that as well, and you also have the choice to tell us your birthday when you sign up for our newsletter. When we send you our newsletter we can see if you open it or not and if you click on any of the links.
If you subscribe to our push notifications then we get the necessary technical information to send notifications directly to your device. This doesn’t give us your name, email address or any other personal information. When we send you push notifications we can see if and when you click on them.
We only do what you authorize us to do. If you sign up for our newsletter we will use your email address to send you our newsletter, if you give us your name we will address you by name, and if you tell us your birthday we will send you a happy birthday email on your birthday. If you comment on an article then we might send you an email to confirm your email address and we might send you notifications of other comments if you select that you want to receive those. If you send us a message then we will use your name and email address to reply to your message.
If you’ve subscribed to our newsletter or push notifications we can see if and when you open them. We might use that information to send you emails and notifications that are geared towards your interests and delivered at a time when you’re most likely to open them.
We don’t give or sell your information to anyone. However, we rely on certain companies to provide specific services and they have access to some of the information discussed above. These companies are:
Mailchimp – We send our newsletter through Mailchimp. If you subscribe to our newsletter then your email address and other information you provide us with is stored on their system, any information on which of our emails you open and which links you click on is stored there as well.
OneSignal – We send our push notifications through OneSignal. If you subscribe to our push notifications then all the technical information required to send notifications directly to your device is stored on their system. They can also see your activity on our website and they can see how you interact with our notifications.
Social media – If you sign in with social media to comment on our articles then the social media platform you’re using is obviously aware of that.
In general, companies like that have an incentive to detect patterns in user behavior. Their services cost a lot to develop and maintain and they need to finance that somehow. They can either charge us directly or they can sell the information they gather. However, there’s a big difference between selling general insights in user behavior and selling personal information. These companies will not sell your email address or the information needed to send you push notifications. If you give us your email address or allow us to send you push notifications then the only emails and push notifications you will receive will come from us.
The companies we work with that store some of your information are professional, they work with countless websites and they have good security in place. The only personal information we store ourselves are the names and email addresses linked to comments on articles. If someone were to hack our website they would be able to get your email address that way, but we have multiple layers of security in place to prevent that from happening.